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Wikipedia is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.Trunk Monkey is the wholesale e-commerce platform for Suburban Auto Group.The Trunk Monkey television ads, loosely based on this concept, were created in 2003 by the advertising agency R/West in Portland, Oregon.Originally created for the Suburban Auto Group of Sandy, Oregon, the spots have also been syndicated to multiple dealerships across the country.Text is available under the Creative Commons Attribution-Share Alike License; additional terms may apply.
Many animal stereotypes reflect anthropomorphic notions unrelated to animals' true behaviors.
The button is pressed in situations not found in the user's manual such as handling irate drivers in traffic, dealing with unruly children throwing eggs at the car, negotiating with highway patrol officers after being pulled over, helping deliver a child when a nearby hospital is not accessible, or dispatching a gang in the parking lot.
The Trunk Monkey is also portrayed as an effective theft deterrent, as seen in one commercial where the chimpanzee knocks out a would-be car thief and throws him off a bridge.
The ad agency that produced these commercials is R/West.
Although the Suburban Auto Group popularized the Trunk Monkey with their Trunk Monkey commercials, Sean Sosik-Hamor and the Subaru community were responsible for creating the concept back in 2000.