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Tona and Ayeni say that unlike the Ok Cupids of the Internet, their business model focuses on a highly specialized demographic.
They compare themselves to other niche sites like Farmers Only or JDate.
The MELD interface allows users to spend more time creating detailed profiles, rather than relying primarily on pictures., there were not many strong black females portrayed on television,” says Tona.
“There are still cultural issues that are contributing to black women and black people in general struggling to get married.
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But Tona and Ayeni believe that these sites are not meeting the needs of educated and high-earning black professionals.
“The reason that we believe we’re creating something that is unique and differentiated is that MELD is a curated list of educated black professionals,” says Ayeni.
“We believe that the black professionals have been underserved and people from this community will be willing to give our platform a chance,” says Tona.
“We’ve been getting emails from people saying thank you for creating something they’ve been wanting to see for a long time.”They chose to make the platform mobile-only in order to better target this demographic.